For her new Spring/Summer 2014 collection, the young designer Eleonora Moccia draws inspiration directly from her psychological studies. Anima Animus is the perfect combination of the male and female energy each and every human being has inside.
This collection builds upon the work of the psychotherapist Carl Gustav Jung and his research on deep psychology and human psyche. Jung used to call ANIMA the feminine archetype in the unconscious of the male, and ANIMUS the masculine archetype in the unconscious of the female; these energies lie at the basis of the process of falling in love.
Anima is the symbol of connection, protection and affection, whereas animus is the symbol of reflection, control, determination and planning. From the meeting of these two energies, the principles of Eleonora Moccia’s collection arise: strictness and control open to passion and feelings, leading to an original and refined synergy.
The complementary geometric contrasts show the interaction between levity and gravity. Vertical fissures open on leather sandals or décolleté. The collection also sees the return of the briefcase catch, dear to the designer, influenced by transparent or full color PVC, a new test for the brand’s upcoming hot season.
Only a woman who is confident in her femininity is able to freely express her male side, her rationality, courage, sense of initiative, commitment and self-sufficiency, without forgoing the glamorous appeal of her true essence.